Your brand strategy is more than your logo, brand color, name or brand color, it is a plan that identifies what your brand stands for, how you want to build and grow your brand. In this article, I will be sharing 4 branding strategies companies should adopt in 2020.
Let’s dive right in!
1. Give back
Giving back is a great branding strategy businesses should look into doing. Giving back increases customers’ brand loyalty and boosts employee’s confidence in the organization. Naturally, people love to work with organizations that want to help society make a difference. Giving back also gives your business free publicity.
2. Have a unique hashtag
Your brand should have a unique hashtag that differentiates it from your competitors. It is essential that you do research and create a hashtag that is unique to your brand.
3. Use storytelling
Storytelling is a powerful branding strategy in 2020. Brand storytelling is using a narrative to connect your brand to customers and has the potential to drive revenue and increase customer retention. Stories have a way of emotionally connecting with people. According to Stern Strategy Group, there is a psychology to brand storytelling and emotion is an essential element of it.
Stories share real experiences that connect a prospective/ existing customer to a brand and that’s good for business.
4. Influencer marketing is important
Without a doubt, influencer marketing is a big deal now. There are so many reasons why your business needs influencer marketing in 2020. Developing a solid influencer marketing strategy has to do with finding and leveraging the influencers that best fit your brand.You can resonate with your target audience through influencer marketing and since influencers have a niche audience they are able to drive conversions and generate quality leads for your business.
Conclusion
Having a brand strategy is very crucial for the success of any business.
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