Content marketing is a great way to build brand awareness and trust in the minds of your target audience but should not be done blindly.
According to CMI, Content marketing is:
a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Have you tried using content marketing strategy for your business and you’re getting little or no results? I can relate to this.
In this article, I’ll be sharing 5 reasons why your content marketing isn’t working.
1. You don’t promote your content
Content marketing is more than just creating content (videos, blog posts, etc.), you also need to promote these contents.
Some marketers/business owners think they only have to create content, and that’s all. No, that’s not all. You have to promote so that a larger audience can see these contents, and ultimately be converted to customers, that’s why it’s called Content Marketing, you create content and you market it.
You could promote your content via social media ads, email marketing, social media posts, etc.
2. You’re not consistent
Consistency is very important for a successful content marketing strategy. In the definition cited above by CMI, content marketing is a strategic marketing approach focused on creating consistent content.
Consistency here means, consistency in quality and upload. It basically makes you relevant and keeps your audience engaged.
3. There’s no strategy
You have no plan, you just post what you “think” is okay. For you to get good results in content marketing, you need to have a strategy/plan. You could start by defining your goal, run content audit, brainstorm and create a framework or a calendar.
4. You don’t measure your content marketing
Do you just upload a post on social media, a blog post or send out a newsletter and you don’t analyze or know their metrics? Then you’re not doing content marketing the right way.
Analyzing your content helps you identify what works and what doesn’t. These metrics include shares, comments, saves, open rates, etc.
5. Your content isn’t relevant to your audience
Your audience must find your content relevant. You should provide value to your audience. In developing relevant marketing content, you have to focus your target audience, use the right channels, and develop content that addresses their challenges.
Conclusion
Was there a time your content marketing strategy wasn’t working? How did you pull through? What’s your greatest content marketing challenge presently? Feel free to share in the comment below.
