Email marketing if done right is a great way to increase sales for your business. For your email marketing to be more effective your email list should be segmented according to the interest of your subscribers. Being able to send newsletters to subscribers based on their interests can help you increase relevance.
In this article, I’ll be sharing with you 4 amazing benefits of email list segmentation.
1. It increases your email marketing ROI
The aim of sending emails is to keep subscribers interested in your business and most importantly for them to perform a particular action.
According to Upland, segmented and targeted email campaigns account for more than half (58%) of all email ROI.
Segmented email lists will help improve your open rate, click-through rate and lower unsubscribe rates because you are sending targeted emails to your subscribers.
2. Create a good impression
Nobody wants to be bugged by emails they have no interest in, so if you have created different email lists according to their interest, demography, purchase history, etc. your business develops a good reputation in the mind of your subscribers because you are sending them good and valuable contents.
This will also increase the number of people who engage with your emails because they can relate to it.
3. Convert leads into customers
Every business wants to turn leads to customers. Segmentation will enable you to identify leads and send appropriate emails to convert them into paying customers.
4. Keep email list in order
Email segmentation keeps your email list in order. Constant monitoring and an updated email list will prevent you from sending emails to duplicate email addresses.
To keep your email list in order, you can use relevant information regarding your subscribers to segment them into different lists.
Conclusion
Remember that email marketing if done right is an effective way to increase sales for your business and segmenting your audience (email list) is very vital for better open and conversion rates.
