Lead conversion isn’t rocket science. You however need to understand that the majority of your leads won’t automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. This article contains Seven (7) tips to help your business convert more leads to customers.
It’s a lot simpler than you may think. I promise you won’t need to manipulate or hypnotize anyone into buying!
Here’s the best part: as you strive to increase your revenue, you will find that you are actually serving your potential customers better. It’s as simple as giving them what they want.
Our minds decide what to buy; so if you know how mind functions, you have the power to influence the decisions people make.
Let’s proceed. What are the ways to convert leads to customers?
1. Offer an incentive
Do you know anyone person that doesn’t like free stuff? I doubt that.
Offering a free gift or providing a special time-sensitive discount is a great way to push leads to convert.
The discount doesn’t have to be something outrageous and the free gift doesn’t have to have a high monetary value. The average consumer simply can’t pass up a free offer or a limited-time discount.
2. Ask for the sale
How is asking for the sale ground-breaking marketing advice? It’s not — it’s actually common sense, but something that many businesses just don’t do.
Ask your leads if they are ready to purchase and watch how many reply “yes”.
They became leads because they were interested in what your business offers.
[Tweet “If your business doesn’t ask for the sale your competitor will.”]
3. Develop a great FAQs page on your website
Many leads won’t convert because they have questions that they need to be answered before they pull the trigger.
Answer common questions that your leads might have and make it prominent on your website.
Talk to your sales team and customer service reps to put together a list of common frequently asked questions. Take a look at this excellent FAQ page for Oyoma, one of our clients.
4. Set a time limit
Establish a “no communication” deadline to remove unresponsive leads from your marketing funnel. Here’s an example:
“We have not heard from you in 30 days. Even though this will be our final communication, please feel free to reach out to us in the future if you have any questions.”
This will often cause a reaction — and if it doesn’t, then it prevents your sales team from wasting valuable time and energy on a ‘dead’ lead.
5. Follow-up
A quick follow-up email or phone call asking your leads if they have any additional questions will often get them back into purchase mode.
This is an effective way of quickly converting leads into sales before a lot of time passes.
At CKDIGITAL, we immediately contact all of the leads that are generated through our website, and then also follow-up on them a within 2 days, offering to answer any questions that they might have.
The simple act of follow-up will close a large percentage of leads for virtually every industry.
6. Ask Questions
If you ask your leads a question they will often reply. Something like this:
“It has been over a week since we have heard from you. Have you had a chance to go over the materials and make a decision?”
This is a great way to apply the pressure, while also opening up the dialogue to discover additional questions or concerns the lead might have.
7. Sell Value
Be a solution provider. Don’t just communicate features of your services or product ; let your leads know the benefits – the value you offer.
Present your offerings in such a way that your leads would know you really care about what they want to achieve.
You should possess information, insight, and ideas that are valuable to prospective clients. Create value that is worth paying for, and in doing so, you will differentiate yourself from their competitors.
There you have it! 7 tips to help you convert your leads to customers.
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