Content marketing is apparently a great way to increase brand awareness, traffic, engagement, and sales. So what content marketing strategy should your business leverage in 2020?
In this article, I’ll be sharing 4 of the best content marketing strategies to use in 2020.
Let’s jump right in!
1. Storytelling
Storytelling is an important and powerful component in content marketing. Stories influence the way people act and think.
It is also a good way to engage your audience because as human beings we use stories to make meaning and bring people together.
According to learn.g2, telling great, engaging stories will never go out of style, and that remains true for content marketing as well. These days, most marketers are realizing that they don’t need fancy gimmicks as long as they tell a clear story that resonates deeply with their audiences.
So if you’ve not considered using storytelling in your content marketing strategy, this is the time to.
2. Use videos
The use of videos is a content marketing strategy you shouldn’t miss out on in 2020! It is a great way (if done rightly) to appeal to both your potential and existing clients. Also, it’s an opportunity to humanize your business.
Also, research has shown that 80% of people say they typically switch between online search and video when researching products to buy, more than 50% of shoppers say online video has helped them decide which specific brand or product to buy, and greater than 55% of shoppers say they used online video while actually shopping in-store.
3. User-generated content
Studies have shown that content created by users of a product or service does better than brand-generated content. User-generated can be pictures, testimonials, social media posts, customer reviews, videos, blogs created by a user or customer and is publicly available to existing and potential customers.
User-generated content is perceived as authentic by people and this is a good way to build or boost your credibility.
4. Employee advocacy
Employee advocacy is a great content marketing strategy for your business. When it comes to promoting a brand, what most businesses do is that they look only outward, like reviews from happy customers, etc. which is fantastic! But most times we forget the employees. Employee advocacy is basically the active promotion of a brand by its employees. This can be through word of mouth, social media, etc.
Employee advocacy is a growing trend and it has huge benefits for a business. It depicts trust and authenticity in the minds of your audience.
Conclusion
To increase conversion, content marketing is very important for your business because it allows you to connect with your audience, and generally improves engagement. With these 4 important content marketing trends mentioned above, you are sure to come up with content that will attract people and ultimately increase sales!
I hope you’ve found this article helpful.
If you need help or guidance in improving your content marketing strategy, simply Contact Us. We’d be happy to assist.
Do you have questions or comments concerning content marketing? Please feel free to leave a reply below.
