Re-imagining a 28-year old group of companies
- Digital Strategy
- UI/UX Design
- Web Design
- SEO
- Web Hosting
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SIFAX Group is a company with a vision to become Africa’s global conglomerate that creates significant value for all economies. CKDIGITAL handled complete rebranding for the group and its subsidiaries, and built a bespoke website to showcase the new brand identity and provide information to various stakeholders.
The Problem
After over 30 years in business, the original SIFAX logo was no longer good enough. SIFAX Group was going through a major phase of transformation and required complete rebranding in line with the company’s direction. There was also need for a visible relationship between the group and its subsidiaries.
Brand Identity Redesign
First, we came up with two concepts for the new SIFAX Group brand identity. The strategy was to create unique, solid and timeless logos that communicated growth and strength.
Website Design & Development
We created a unique design for the SIFAX Group website, providing information about identities and activities of the group and its various subsidiaries. The website includes features such as photo gallery, video gallery, and job listing, and press releases section.
