A more reassuring starting point for the cancer care journey
- Digital Strategy
- UI/UX Design
- Web Design
- SEO
- Web Hosting
We don’t manage every site we build, so the live version may differ from what’s shown here.
We redesigned Pearl Oncology’s website to help patients and families find clear, relevant information about cancer care. The website also gives healthcare professionals and research audiences direct routes to the information they need.
The Challenge
The earlier website introduced the center and listed its services, but different audiences shared much of the same route through the content. The experience needed clearer guidance for patients, families, and professionals at different stages of the care journey.
What We Did
We created distinct paths for patients and families, healthcare professionals, and research audiences. This makes the content easier to explore according to the reason someone is visiting.
Service information sits alongside guidance about the care journey, support, and survivorship. Team profiles, educational content, and patient stories help visitors become more familiar with the people and approach behind the care.
Clear appointment links and referral information help visitors take the next step. The design gives sensitive information room to be read, with a calm layout and a consistent structure across the website.
