What is SEO and why should you care?

seo - search engine optimization lagos nigeria

Search Engine Optimization simply means improving the ranking of your website on search engines (such as Google) for keywords related to your business.

When people need something, they naturally go online to search for it. If a potential client searches for your services or products, will they find your website?

It’s not enough to be visible when people search for your company name. How about the millions of people that do not know your business?

If a potential client searches for your services or products, will they find your website?

Having your website ranked by Google is really just a small (and honestly, insignificant) part of SEO.

Here’s what we mean: When your website is built and found, it may be on the 10th page of Google.

Not bad, right? Wrong.

When people do a search, they usually don’t leave the first page of the search engine results.

Actually, 75% of users never scroll past the first page of Google.

Did you read that correctly, let’s say that again:

“75% of users never scroll past the first page of Google!”

What this means is that if your website isn’t on the first page of Google, your website probably won’t reap the benefits of SEO.

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Number one spot on Google. Why the hype about this? Is it possible for your own business?

Before answering this question, you really need to understand this:

On a Google search engine results page, there are typically paid ads (at the top and sometimes, bottom). There are then 10 organic, natural, unpaid listings (SEO).

The first listed website receives as much as 60% of all traffic by virtue of its position.

Think about that for a second…

For every 10 people that search for your service, 6 of them will click on the first natural (SEO) link they find.

Shouldn’t this be your website?

“The first natural listing on Google gets more than 60% of all the traffic!”

Back to the question: Is it actually possible to put your website on the number one spot on Google. Emphatically Yes!

We have helped numerous client achieve this. Visit our Portfolio to see some of our SEO clients.

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